SQUIREL LTD ("we", "us", "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit or make a purchase from our website.

1. Who we are

SQUIREL LTD is the data controller responsible for your personal data.

Email: info@squirel.uk
Registered address: 4 Langston Way, B50 4FZ
Company number: 16775087

2. The data we collect

We may collect and process the following data:

Information you provide:

Name
Billing and shipping address
Email address
Phone number
Order details

Payment information:

Payments are processed securely via third-party providers:

PayPal
Stripe

We do not store full payment card details.

Automatically collected data:

IP address
Browser type and version
Device information
Pages visited and time spent

Collected via:

Google Analytics
Hostinger analytics tools

3. How we use your data

We use your data for the following purposes:

To process and fulfil orders
To manage payments and prevent fraud
To communicate with you about your order
To improve our website and user experience
To run marketing and advertising campaigns

4. Legal basis for processing

Under UK data protection law, we rely on:

Contract – to process and deliver your orders
Legal obligation – for tax and accounting purposes
Legitimate interests – to improve our website and prevent fraud
Consent – for marketing emails and non-essential cookies

5. Marketing and advertising

We may use your data to deliver relevant advertisements via:

Meta
Google Ads

You will only receive marketing emails if you have opted in, and you can unsubscribe at any time.

6. Cookies

Our website uses cookies to distinguish you from other users and improve your experience.

We use:

Essential cookies – required for site functionality
Analytics cookies – to understand website usage
Marketing cookies – for advertising and tracking

Non-essential cookies (analytics and marketing) are only used with your consent via our cookie banner.

7. Sharing your data

We may share your data with trusted third parties, including:

Payment processors (PayPal, Stripe)
Analytics providers (Google Analytics, Hostinger)
Advertising platforms (Meta, Google)

These providers process data in accordance with their own privacy policies.

8. International transfers

Some of our third-party providers may transfer your data outside the UK.

Where this happens, we ensure appropriate safeguards are in place, such as:

UK adequacy regulations
Standard contractual clauses or equivalent safeguards

9. Data retention

We retain your personal data only as long as necessary:

Order data: up to 6 years (legal/tax requirements)
Account data: until account deletion
Marketing data: until you withdraw consent

10. Your rights

Under UK data protection law, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Data portability
Withdraw consent at any time

To exercise your rights, contact us at info@squirel.uk.

11. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the:

Information Commissioner's Office
Website: https://www.ico.org.uk

12. Data security

We implement appropriate technical and organisational measures to protect your data, including secure servers, encryption, and access controls.

13. Children's privacy

Our website is not intended for children under 13, and we do not knowingly collect data from children.

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page.

15. Contact us

If you have any questions about this Privacy Policy or your data, please contact: info@squirel.uk